Define Your Consumer Personas: Stop Throwing Your Money in the Trash
Published on: 18/12/2023
In the ever-evolving landscape of business, understanding your target audience is paramount to success. As a communication and marketing consultant, I emphasize the significance of creating and utilizing consumer personas to enhance efficiency in your business strategies. Consumer personas, also known as buyer personas, represent fictionalized archetypes of your ideal customers based on real data and market research. This document aims to elucidate the importance of consumer personas and how integrating them into your business strategy can significantly improve efficiency.
Business owner
